闭着眼睛都能把房子卖出去的黄金十年已然成为过去时。当“新常态、去库存、谋变革”成为当今房地产行业的主旋律,多渠道的拓客方式便上升为房地产创新营销的重中之重。1项目如何设定合理的拓客目标?拓客目标的设立:项目开始阶段的营销目标,倒推认筹目标、蓄客目标等,根据蓄客目标设定拓客计划,摸底建立作战地图,建立项目营销团队的组织架构及PK激励计划,打有准备之仗;一般在设立总目标后,分配给各个团队,各个团队再分配到个人,进而 The golden decade of selling your house with your eyes closed is a thing of the past. When the “new normal, to inventory, and change” has become the main theme of the real estate industry today, multi-channel expansion mode of uprising has risen to the top priority of real estate innovation and marketing. How to set up a reasonable target for the expansion of the project? The establishment of the target of the expansion: the marketing goal in the initial stage of the project, the objective of rebuilding the bullion, the target of the bullion, etc. According to the objective of setting up a bulldozer, Establish the project marketing team’s organizational structure and PK incentive plan, playing a prepared battle; usually in the establishment of the overall goal, assigned to each team, each team redistributed to individuals, and thus