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零售业竞争的关键是争夺终端客户,客户具有很高的重复购买行为,客户的满意度对零售商显得尤为重要。本研究将以万家乐购物市场顾客为研究对象,介绍了研究背景与动机、研究流程,事前框架的建立、事后框架的建立,研究设计与方法的提出,通过问卷调查法对万家乐购物市场顾客满意度进行量化分析,最后得出结论与建议:给顾客购物更大的便利性,提高结帐的速度和效率,降低顾客的等待时间,增加有效的促销活动,从而探讨出影响万家乐购物市场顾客满意度的因素。
The key to the retail competition is to compete for end customers, customers have a high repeat purchase behavior, customer satisfaction is particularly important for retailers. This study will take the customers of the MACRO shopping market as the research object, introduces the research background and motivation, the research process, the establishment of the ex ante frame, the establishment of the post-event frame, the research design and the method proposed, Finally, the conclusions and suggestions are drawn: more convenience for customers shopping, faster checkout speed and efficiency, lower customer waiting time and more effective promotion activities to explore customer satisfaction the elements of.