香港超市向来以功能齐、品种多的特点著称。特别是生鲜食品，因为经营品种多、鲜度高，几乎是超市的一大主业。香港众多的超市无论是店堂布置、经营管理，还是商品陈列和广告宣传，无一不透出其鲜明的特色。招数之一：以事实说话。香港超市在对生鲜食品的广告宣传上，常用的就是这一招。并不直接说自己的商品如何优秀，而是把整个生产过程用图表和文字展示给消费者看，如蔬菜是何时采 Hong Kong supermarkets have always been known for their features and versatility. In particular, fresh foods are almost one of the main businesses of supermarkets because of their large variety and high freshness. Many of the supermarkets in Hong Kong have both distinctive features, whether they are store layouts, business management, or merchandise display and advertising. One of the tricks: speak with facts. Hong Kong supermarkets often use this trick to advertise fresh food. It does not directly say how good one’s own product is, but shows the entire production process graphically and textually to the consumer, such as when the vegetables were harvested.