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企业战略要解决的基本问题,是如何在复杂的外部环境与激烈的竞争中取得持续竞争优势,从而不断获得好的绩效。在全球经济一体化和网络经济的背景下,企业战略管理的主体、性质、重点和核心理念等正在发生重大变化。我们在学习和借鉴量化研究的同时,也要重视质化研究。我国古代管理哲学与经营战略思想,应该成为我国战略理论研究的一个方向和重点。
The basic problem to be solved in a business strategy is how to achieve sustainable competitive advantage in a complex external environment and fierce competition so as to continuously achieve good performance. Under the background of global economic integration and network economy, the main body, nature, key points and core concepts of strategic management of enterprises are undergoing major changes. While we study and draw lessons from quantitative research, we must also pay attention to qualitative research. Our country’s ancient management philosophy and business strategy should become one direction and focus of our country’s strategic theory research.