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近几年,广电传媒业迎来较大的发展阶段,无论是国家产业政策支持,还是行业自身发展,已使越来越多人关注这个产业。但近期较疲软的经济形势也敲响了警钟,需要我们重新清醒地审时度势。虽然2013年的经济形势不容乐观,但面对中国巨大的消费市场和中国消费者无限的消费潜力,从另一方面看也是一把双刃剑,越是在经济形势疲软,消费者预算有限的
In recent years, radio and television media industry usher in a larger stage of development, both national industrial policy support, or the industry’s own development, has attracted more and more people are concerned about this industry. However, the recent sluggish economic situation has also sent a wake-up call and needs us to soberly review the situation. Although the economic situation in 2013 is not optimistic, facing the huge consumption market in China and the unlimited consumption potential of Chinese consumers is also a double-edged sword on the other hand. The more the economy is weak and the consumer budget is limited