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CIS,指为塑造个性鲜明的统一企业形象而策划的识别系统,即企业形象识别系统。它在树立企业形象,提高产品竞争力,改善企业内部经营管理,增强企业凝聚力和向心力等方面展示出独特而迷人的魅力。市场经济呼唤现代企业,现代企业需要CIS,CIS成为现代企业成功地走向市场经济的桥梁,热潮方起,已炙手可热。广大兵工企业要在第二次创业中适应市场经济新形势,就必须树立CIS这一经营战略。一、兵工企业走向市场需要CIS企业形象战略50年代在美
CIS refers to the identification system that is designed to create a distinctive corporate identity, namely the corporate identity system. It displays a unique and fascinating charm in establishing corporate image, improving product competitiveness, improving internal management of enterprises, enhancing corporate cohesion and centripetal force. The market economy calls for modern enterprises, and modern enterprises need CIS and CIS to become bridges for modern enterprises to successfully enter the market economy. The boom has begun to take off. In order to adapt to the new situation of market economy in the second venture, the majority of ordnance companies must establish the CIS business strategy. First, the military industry companies need to go to the market need CIS corporate image strategy 50 years in the United States