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中国彩电业再次不宣而战,此次动用的“兵器”还是降价.据业内最新统计:长虹三款主流产品29、25、21英寸彩目前的价格比今年元旦前后平均降价幅度已达15%.对此,康佳4月20日宣布,康佳将大幅降价,积极应战.业内人士指出,此番价格大战情况不同,起因在于长虹为了消化去年因屯积彩管而造成巨大库存,不得不降价.由于国产彩电连年小幅降价,彩管大战又增加了生产成本,目前国产彩电可供降价竞争的利润空间已所剩无几,加之洋彩电已基本实现本土化,因此,这一轮彩电价格战谁是得利渔翁,殊难预料.
China’s color TV industry has once again declared no war. The “arms” used for this time are still cutting prices. According to the industry’s latest statistics, Changhong’s three mainstream products with 29, 25, and 21 inch color prices are currently 15% lower than the average price cuts before and after New Year’s Day this year. In this regard, Konka announced on April 20th, Konka will significantly lower prices, actively fighting. Industry sources pointed out that this time the price war situation is different, the cause is that Changhong in order to digest the huge stocks caused by the Tu Cai Caiguan last year, had to cut prices. As the domestic color TV prices decreased slightly in recent years, the color TV battle has increased production costs. At present, the profit margin of domestic color TVs for price reduction competition is running out, and Ocean TV has basically achieved localization. Therefore, this round of color TV price war is It’s hard to predict.