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通过建立关系模型和数据调查来对网购节垃圾消费行为进行深入的剖析和探究,并得出结论和建议。用于指导今后网上节日中电子商务企业的促销活动,引导消费者合理消费,抵制网购节日中由各种因素引发的不理性的垃圾消费。
Through the establishment of relationship model and data survey to conduct in-depth analysis and exploration of online shopping section garbage consumption behavior, and draw conclusions and recommendations. It is used to guide the promotion activities of e-commerce enterprises in online festivals in the future, to guide consumers to consume rationally and to resist irrational waste consumption caused by various factors in online shopping festivals.