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随时随地获取信息是现代生活中的一项重要内容,现在一种全新的多媒体信息服务模式正给人们的生活带来改变,这就是移动电视。移动电视最大的优势是:受众面广、接触频率高,随时随地可以观看到电视节目。按照移动电视的国际发展潮流,移动电视首先在公交、地铁、城铁、出租等交通工具上推出会取得良好的效果。在数字技术的支持下,交通工具在120公里时速的运动状态中,也可以稳定、清晰地接收到电视节目,成为百姓获取信息的资讯平台。在我国,上海文广集团在2002年率先开展移动电视业务,目前已在4000辆公交车
Access to information anytime, anywhere is an important part of modern life. Now a new multimedia information service model is making a difference in people’s lives. This is the mobile television. The biggest advantage of mobile TV is: broad audience, high frequency of contact, anytime, anywhere you can watch TV shows. In accordance with the international trend of mobile TV, mobile TV first in public transport, subway, suburban railway, rental and other means of transport will be achieved good results. With the support of digital technologies, vehicles can receive television programs steadily and clearly in the 120-kilometer-per-hour speed movement as information platforms for people to access information. In our country, Shanghai Media Group took the lead in mobile TV business in 2002, and now has 4000 buses