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2003年已经过去,中国的电视媒体在“17号令”、“数字化”、“集团化”、“激烈的节目资源和广告份额争夺”等等一系列热点的衬托下,一步步走了过来。作为电视媒体购买行业的一名从业者,回想走过的2003年,我想从一些经历和感受过的热点的简单回顾入手,来试图对2003年的中国电视媒体做一个简单的分析:热点一:数字电视——2003年国家广电总局政策的焦点目前,中国的电视媒体市场还依然是一个市场化程度非常低的市场,我们不能完全以市场化的角度来看中国的
The year 2003 has passed. China’s television media came step by step in a series of hot spots such as “Order 17,” “Digitalization,” “Grouping,” “fierce competition for program resources and advertising.” As a practitioner in the television media buying industry, recalling the passage of 2003, I would like to start with a brief review of some experienced and experienced hot spots in an attempt to make a simple analysis of the 2003 Chinese television media: hot spot one : Digital TV - Focus of the State Administration of Radio, Film and Television, 2003 At present, China’s television media market is still a market with a very low degree of marketization. We can not completely view China’s market orientation