改革开放以来,我国经济发展过程中的一个重要变化就是从长期短缺经济的卖方市场,转化为供应相对充足的买方市场。随着社会主义市场经济的不断发展,需求不足的矛盾也日渐突出,经济增长所面临的市场约束日益增强。从国内市场看,城镇居民中,目前各种有消费能力的社会需求都已基本上实现了消费,在短时间内难以出现巨大的社会需求。而集中了最大的消费群体,占总户数近三分之二的农村地区,消费品的普及率和拥有量仍然较低,因此如何开拓启动农村市场,使农村市场兴旺发达起来,将对国民经济持续、快速、健康的发展起着非常重要的作用。 Since the reform and opening up, an important change in China’s economic development has been to transform itself from a seller’s market in a chronic shortage of economy into a relatively prosperous buyer’s market. With the continuous development of the socialist market economy, the contradiction between the lack of demand and the market has become increasingly prominent. The market constraint on economic growth is constantly increasing. From the perspective of the domestic market, among the urban residents, at present, all kinds of social needs with spending power have basically realized their consumption, and it is hard for them to meet huge social needs in a short period of time. However, in the rural areas where the largest consumer groups are concentrated, accounting for nearly two-thirds of the total number of households, the popularization and ownership of consumer goods are still low. Therefore, how to open up and start the rural markets so that the rural markets will prosper will affect the national economy Sustained, rapid and healthy development plays a very important role.