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编者按:四年一遇的世界杯为企业提供了品牌营销的绝佳机遇,如何借助“世界杯”抓住用户及广告主?2014,每个媒体人迎来“世界杯”的大考。球场都上,世界杯的赛事固然好看,场下,世界杯的营销博弈更为精彩。世界杯期间,网易洞察网友的观赛态度,以狂侃现场、狂欢享乐、狂嗨激情三类视角,精心奉上了独一无二的精彩报道。并在世界杯营销收获了13大行业、近百个客户的青睐。不仅在网易营销历史上创造了新的销售记录,更证明了网易“有态度”的门户风范,以及在大事件方面的整合营销能力。
Editor’s Note: The once-in-a-century World Cup offers businesses an excellent opportunity to markete the brand. How to get users and advertisers with the World Cup? In 2014, each media person ushered in the exam of the World Cup. The arena, the World Cup event though good-looking, field, the World Cup marketing game more exciting. During the World Cup, Netease insight into the attitude of users of the match, to Kuang Kan scene, carnival pleasure, mad hi passion three kinds of perspective, carefully served a unique wonderful story. And in the World Cup marketing harvested 13 major industries, nearly 100 customers of all ages. Not only in the Netease marketing history to create a new sales record, but also proved Netease “attitude ” portal style, as well as in the event of integrated marketing capabilities.