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党的十四届五中全会明确指出,今后我国经济发展的指导方针是:以提高经济增长的质量和效益为中心,积极推进经济体制由计划经济体制向社会主义市场经济体制转变,经济增长方式从粗放经营向集约型转变。要实现这两个根本性转变,笔者认为加快实施“名牌战略”是十分重要的一环。本文着重从一个侧面分析我国名牌产品在国际上的地位及问题,并提出一些基本对策。一、忧患名牌等于优势、特色加高技术、高质量,名牌企业和名牌产品有广阔的世界市场,带来良好的经济效益,这是名牌的直接效应。建国以来,尤其是改革开放以来,我国在发展名牌产品方面取得了一定的成绩,培养了一批有
The Fourth Plenary Session of the 14th CPC Central Committee made it clear that the guiding principle of China’s economic development in the future is to focus on improving the quality and effectiveness of economic growth, and actively promote the transformation of the economic system from a planned economy system to a socialist market economy system, and economic growth methods. From extensive management to intensive transformation. To achieve these two fundamental changes, the author believes that accelerating the implementation of “brand strategy” is a very important part. This article focuses on an analysis of the status and problems of China’s famous brand products in the international market, and puts forward some basic countermeasures. First, the brand name of suffering is equal to the advantages, the characteristics of heightening technology, high-quality, brand-name companies and brand-name products have a vast world market, bringing good economic returns, which is the direct effect of brand names. Since the founding of the People’s Republic of China, especially since the reform and opening up, China has achieved certain achievements in the development of brand-name products and has cultivated a number of