电子商务是指利用简单、快捷、低成本的电子通信方式,买卖双方进行的各种商业和贸易活动。对企业来说,电子商务可以帮助企业开辟新的业务市场,增加企业的贸易机会,降低企业的运营成本。对城乡居民来说,电子商务可以给消费者带来消费便利,更容易购买到物廉价美的消费品。因此,现代电子商务这种新兴的网络消费 E-commerce refers to the use of simple, fast, low-cost electronic communications, buyers and sellers of various commercial and trade activities. For enterprises, e-commerce can help enterprises to open up new business markets, increase business opportunities for trade and reduce the operating costs of enterprises. For urban and rural residents, e-commerce can bring consumer convenience to consumers and make it easier to buy consumer goods that are cheap and affordable. Therefore, modern e-commerce this emerging online consumer