论文部分内容阅读
在市场经济体制下,各个期刊社都在探索新的经营管理模式,实施品牌发展战略。《新闻天地》“论文版”杂志原先在省委宣传部、省记协和湖南日报社、省广电集团的主管和指导下,走过了9年的办刊历程,现在已归属于湖南日报报业集团管理,并正考虑如何合理高效地利用这本新闻理论期刊,使之保持长盛不衰的发展潜力,赢得更好的品牌发展谋略。本文试以“论文版”为例,对新时期期刊品牌发展战略进行探索思考。
Under the market economy system, all periodicals and periodicals are exploring new management modes and implementing brand development strategies. “News World” “Papers ” magazine was originally in the Propaganda Department of the Provincial Party Committee, Provincial Association of Hunan and Hunan Daily, the provincial radio and television group under the guidance of and under the guidance of the 9-year period gone by, now vested in Hunan Daily Newspaper Group management, and is considering how reasonable and efficient use of this journal of journalism, so that it can maintain its long-term development potential and win better brand development strategy. This paper tries to take “Thesis Edition” as an example to explore and think about brand development strategy of periodicals in the new period.