电视广告是一种以电视为媒介进行传播的广告形式,是市场经济发展到一定阶段的产物。随着商品变得空前丰富,越来越多的广告通过电视进入了大众的视野,电视广告成为影响媒体经济效益的主要因素之一。随着新媒体冲击、行业竞争的日趋白热化以及新《广告法》的颁布,在如今万物互联时代,分析电视广告面临的危机与挑战,对加强电视广告宣传管理和利用电视广告创造更大的社会与经济效益而言,具有积极的意义。 Television advertising is a form of advertising that uses television as a medium for communication and is a product of the development of a market economy to a certain stage. As commodities have become more plentiful and rich, more and more advertisements have entered the public view through television. Television advertising has become one of the major factors affecting the economic efficiency of the media. With the impact of new media, increasingly intense competition in the industry and the promulgation of a new “Advertising Law,” in the era of all-things Internet, we analyze the crises and challenges that TV advertisements face, and create a bigger society for strengthening TV commercial promotion and management and using TV commercials And economic benefits, has a positive meaning.