论文部分内容阅读
国际乳品业界对中国的市场分析认为,目前中国的乳品消费市场较集中在东部地区和城镇里。大中城市消费量约占总量的1/3。随着人们生活水平的提高,乳品消费即将成为新的高速增长点,这是一个饮食质量提升的标志。中国的乳品消费市场下一步要向小城镇和广大农村成阶梯形逐步扩展,这是中国乳品业的发展走势。正是基于庞大的市场消费前景,近几年国际乳品业巨头开始瞄准中国市场。对中国的市场调查显示,现在世界上有的乳品业跨国公司几乎都已“落户”中国。截止目前已有45
The international dairy industry’s market analysis of China believes that currently China’s dairy consumption market is concentrated in the eastern region and towns. The consumption of large and medium-sized cities accounts for about 1/3 of the total. With the improvement of people’s living standards, dairy consumption will soon become a new high-speed growth point, which is a sign of improving the quality of the diet. The next step in China’s dairy consumption market is to gradually expand into small cities, towns, and rural areas. This is the development trend of China’s dairy industry. It is because of the huge market consumption prospects that the international dairy giants have been targeting the Chinese market in recent years. A survey of China’s market shows that almost all of the world’s dairy multinational companies have “settled in” China. Up to now there are 45