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随着VR技术在电子商务中的应用,商家可为消费者提供沉浸式的购物体验和立体化的商品展示,这将对在电子商务挤压下渐显疲态的实体店产生进一步的影响。为探索VR背景下实体店的有效经营模式,本文首先回顾了我国电子商务的发展现状,并分析了VR技术与传统电子商务模式结合的优势和障碍,接着在对实体店经营现状分析的基础上给出了实体店未来经营模式的建议。本研究将有助于促进实体店经营的变革和健康发展。
With the adoption of VR technology in e-commerce, merchants can provide consumers with an immersive shopping experience and a three-dimensional product display, which will have a further impact on the fading physical store under the squeeze of e-commerce. In order to explore the effective business model of physical stores under the VR background, this paper first reviews the current status of the development of electronic commerce in China, and analyzes the advantages and obstacles of the combination of VR technology and traditional electronic business models. Based on the analysis of the actuality of the physical store management, Given the store’s future business model recommendations. This study will help to promote the change and healthy development of the store management.