构建和谐社会是政府公共关系的目标,它要求政府组织在实现这一目标的过程中,通过协调沟通化解政府信任危机和解决社会各阶层及群体间的利益问题。本文指出政府公共关系对提高政府信誉;塑造政府良好形象;建立畅通的信息沟通、传播渠道发挥着有效作用。 Building a harmonious society is the goal of the government’s public relations. It requires the government organizations to solve the crisis of government trust and resolve the interests of all social strata and groups through coordination and communication in the process of achieving this goal. This paper points out that public relations of government plays an effective role in improving government credibility, shaping a good government image, and establishing an open channel of information communication and dissemination.