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互联网的发展改变了原来的媒体生态环境,媒体生态环境的变化促使传统媒体必须摸索出适应新环境的传播策略。本文从本地化、垂直化、粘性化三个方面分析传统报媒的发展路径。
The development of the Internet has changed the original media ecological environment. The changes of the media ecological environment have prompted the traditional media to find a communication strategy that adapts to the new environment. This article analyzes the development of traditional media from three aspects: localization, verticalization and stickiness.