一、农村———西部电视报道的广阔天地广阔的农村是中国最大的电视观众市场。中国的农业人口占全国人口总数的７０％以上，全国的电视普及率已超过９０％，中国的１１亿电视观众中，至少有８亿是农民。如此可观的观众资源也是我国电视事业的独有优势。“需求产生市场”，８亿 First, the rural areas --- vast expanse of western television coverage The vast countryside is China’s largest television viewer market. China’s agricultural population accounts for more than 70% of the total population of the country, the national television penetration rate has exceeded 90%, and at least 800 million of China’s 1.1 billion television viewers are farmers. Such a spectacular audience resources is also the unique advantages of China’s television industry. Demand generated market, 800 million