近年来,由于港台歌星大举进攻大陆,受到“追星族”们的狂热欢迎和崇拜,而对国内的歌星表现出少有的冷落。于是,圈内大多数人归功于“包装”。很多名牌歌星也恐慌起来,纷纷签约于港台公司,希望借助他们的财力、物力和经验,给自己进行“包装”,似便得到更大更好的发展;国内一些音像公司面对困境,纷起迎战。认为只有公司花血本“包装”歌星,才能有真正属于自己的歌星,才能在音像界立足;“包装”歌星是为了和世界接轨,才有可能使中国的歌星走向世界,等等。于是一个歌星包装热悄悄在大陆崛起。 In recent years, as Hong Kong-Taiwan singers have aggressively attacked the mainland, their popularity and adoration have been “star-studded” and have shown little disappointment over domestic singers. As a result, most people in the circle attributed “packaging.” Many famous singers also panic, have signed in Hong Kong and Taiwan companies, hoping to use their financial resources, material resources and experience to give themselves “packaging”, it may be greater and better development; some domestic audio-visual companies face difficulties, have Fun Fighting. It is believed that only company singer-songwriter “packs” singers can have their own singers in order to gain a foothold in the audio-visual industry. “Packing” singers is in line with the world in order to make Chinese singers go global. So a singer packaging heat quietly rising in mainland China.