随着传媒业的迅速发展和媒体数量的成倍增加,媒体间的相互竞争也越来越激烈,受众对媒体有了更多的选择权,作为电视媒体最小单元的电视频道,只有在媒介的丛林中独树一帜,有较强的识别度和频道个性才能获得生存权和竞争力,频道包装无疑是一种能有效树立频道整体形象,彰显频道特点,提高频道识别度的重要手段,是频道为提高 With the rapid development of the media industry and the doubled number of media, the competition among the media is becoming more and more intense. The audience has more choices for the media. As the smallest television channel of the television media, Unique in the jungle, a strong recognition and channel personality in order to obtain the right to life and competitiveness, channel packaging is undoubtedly an effective way to establish the overall image of the channel, highlighting the channel characteristics, an important means to improve channel identification is to improve the channel