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维斯塔斯在中国30年的发展很能代表改革开放这些年,电气设备跨国企业在中国的发展历程:从最初的因为技术先进、品牌过硬的光环效应就能轻松拿单,甚至横扫高端市场,到所在领域高速发展过程中与迅速崛起的本土企业正面相较,却在价格战中痛失市场份额,再到行业发展进入相对平稳的上升期后再次获得被认可的机会。这些跨国企业需要面对的共同问题就是:如何
Vestas’ 30 years of development in China can represent the reform and opening up These years, the development of multinationals in electrical equipment in China: from the very first because of the advanced technology, brand excellent halo effect can easily pick up, or even swept the high-end market Compared with the rapid rise of local enterprises in the rapid development of their field, they lost their market share in the price war and regained their chance of being recognized again after the development of the industry entered a relatively stable period of rise. These multinationals need to face the common problem is: how