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2000年上半年,处于世界领先地位的奥地利伦青公司销售量提高了21％,达到3亿1200万欧元,利润从2百万增加到1500万欧元。特种纤维销售额的增加,说明伦青公司的战略是有效的。理事会发言人Jochen Werz说:“我们的新品牌在市场上是成功的。Proviscose是粘胶和Lyocell(新型溶剂纤维素纤维)的混纺产品,给我们在纺织品应用领域创造了一片新天地。特种纤维的市场需求特别好,伦青公司的设备几乎有60％生产这种技术密集型的产品。”对於Lyocell纤维的需求增长是全球性的。2000年6月份在Heiligenkreuz的Lyocell工厂已经由12000吨/年扩产到20000吨/年。公司还考虑进一步扩大。与1999年上半年相比,当时Lyocell纤维情况虽有改善,但赢利仍然是负数,由於执行了新的市场策略,推出了
In the first half of 2000, the sales volume of the world’s leading Austrian company has increased by 21% to 312 million euros, and its profit has increased from 2 million to 15 million euros. The increase in sales of specialty fibers indicates that the company’s strategy is effective. Council spokesperson Jochen Werz said: “Our new brand is successful in the market. Proviscose is a blend of viscose and Lyocell (new solvent cellulose fiber), giving us a new world in textile applications. The market demand is particularly good. Nearly 60% of Lenzing’s equipment produces this technology-intensive product.” The demand for Lyocell fiber is growing globally. The Lyocell plant in Heiligenkreuz in June 2000 has been expanded from 12,000 tons/year to 20,000 tons/year. The company also considers further expansion. Compared with the first half of 1999, the Lyocell fiber situation improved at the time, but the profit was still negative, due to the implementation of a new marketing strategy, launched