一个人没有志气不行,一支队伍没有士气不行,一个企业没有文化不行。特别是在信息、科技高度迅猛发展和进步的今天,更凸显出企业文化重要性。“文化”作为一个大概念,含盖了自然生态的进步发展的过程,人类生存的进步发展、劳动生产的进步发展、社会状态的进步发展,然而,应用和体现这些文化的是“人”。按照马克思主义的观点:“人是生产力诸因素中最活跃的因素”。所以“人”是推动历史、社会发展进步的根本。企业是由“人”和支撑企业的相关物质组成的,掌控、使用 A person without ambition can not, a team can not do without morass, a business can not culture. Especially today, with the rapid development and progress of information and science and technology, the importance of corporate culture is even more highlighted. As a big concept, “culture” covers the process of the progressive development of the natural ecology, the progressive development of human existence, the progressive development of labor production, and the progressive development of social conditions. However, the application and expression of these cultures is “ people”. According to the Marxist point of view: “Human beings are the most active factor in productivity”. Therefore, “people ” is to promote the historical and social development and progress of the fundamental. Business is composed of “people ” and related materials that support the business, control, use