影响营销业绩的往往是非营销系统和因素,产品失败的原因往往也不是产品本身,产品决定和影响着企业的命运,新4P决定和影响着产品的命运。销售不要忘记了“本质”。销售的“本质”是什么?“本质”是消费者的需求,更重要的是将需求转化为利益,并将价值传递给目标消费者,满足需求。也就是说,良好的销售过程就是:抓住 Marketing performance is often affected by non-marketing systems and factors, the product failure is often not the product itself, the product determines and affect the fate of the business, the new 4P determines and affects the fate of the product. Do not forget sales “Essence ”. What is the nature of the sale? “Essence ” is the consumer’s needs, more importantly, the demand into benefits, and the value passed to the target consumer to meet the demand. In other words, a good sales process is: seize