In the last few years the tourism in the rural and village region develops rapidly in our country, each major and medium city suburb village traveling rate of rise is in particular quicker. The China’s tourism in the rural and village region started late, it is facing a more complex environment. Because the good brand means product quality and prestige, the modern commercial society has already been a society which a commodity brand ubiquitously. As a service product which can take to people the multi-positions enjoy, people will tend to choose those famous bands. At present, certain brands in tourism in the rural and village region has formed without unification thought. As a result of kinds of factor influence, those bands are scattered in disorder and disorder, which affected the further development of the tourism in the rural and village region 。This text is about the brand excavating and management in tourism in the rural and village region。