新中国初期,中国共产党有效地运用口号宣传对广大民众进行思想政治教育,激发了民众参与新中国建设的热情。这一时期党的口号宣传呈现出宣传目标政治性、宣传主体权威性、宣传模式运动性的特点,这给当今党的口号宣传工作提供了有益借鉴。 In the early days of New China, the Communist Party of China effectively used the slogan propaganda to carry out ideological and political education for the broad masses of the people and aroused the public’s enthusiasm in participating in the construction of new China. During this period, the propaganda of the party’s slogan showed the characteristics of advocating the political goals of the target, the authority of the propaganda subject, and the campaigning nature of the propaganda model. This provided a useful reference for the party’s slogan propaganda work.