动画角色设计决定着动画片的命运,大部分观众对于角色的喜好不仅是通过外在造型来判断,更是源于角色的性格魅力。一个具有性格魅力的角色,除了艺术价值以外,同样蕴藏着可观的经济效益。这类市场是动画片的价值延伸,它与普通商品相比,具有更大的文化艺术价值。 Animation character design determines the fate of the cartoon, most of the audience for the role of preferences not only through the external shape to judge, but also from the character’s charm. A character with charisma, in addition to artistic value, also contains substantial economic benefits. This kind of market is an extension of the value of animation, which has a greater cultural and artistic value compared with ordinary products.