论文部分内容阅读
美国总统竞选中,媒体总是少不了的角色。2008年奥巴马将总统竞选拓展到了虚拟的网络空间,让新媒体在这次竞选中大放异彩。与此同时,不少人却开始为传统媒体的命运担忧。尽管新媒体的即时性、互动性让它具备了新闻媒体的素质,并为奥巴马的成功当选立下了不小的功劳,但面对缺乏公信力、信息超载等硬伤,定位在草根媒体的新媒体还不能与传统媒体相匹敌。本文回顾了传统媒体在奥巴马竞选中的重要作用,从奥巴马的“出道”、传统媒体的新闻偏见、公信力、影响力、深度报道和覆盖率的诸多方面论证了奥巴马竞选中传统媒体的主导地位和不可替代性。
In the U.S. presidential election, the media is always an integral part of the role. In 2008, Obama expanded the presidential campaign to a virtual cyber space, giving new media a fresh start in this campaign. At the same time, many people are beginning to worry about the fate of traditional media. Although the new media’s immediacy and interaction make it possesses the quality of the news media and has made no small contribution to the successful election of Obama, in the face of the lack of credibility, information overload and other flawed injuries, the new media positioning in the grassroots media The media can not match the traditional media. This article reviews the important role of traditional media in Obama’s campaign and demonstrates the dominant role of traditional media in Obama’s campaign from many aspects such as Obama’s debut, news bias, credibility, depth of coverage and coverage of traditional media Status and irreplaceability.