今天我们一见到“索尼”或“波音”的标识,感知到的不仅仅是索尼或波音公司的企业形象,更联想到日本先进的电子工业和美国引人注目的飞机制造业。在全球化的进程中,品牌的重要性更是日益凸现出来。一个品牌的成功既提高一个国家的知名度,及其在世界的形象,也可造就或挽救一个国家的民族工业。品牌的建立已非仅仅是企业的商业行为,更是渗透到政府、高校、文化机构。看2008年美国Obama新政府品牌视觉形象系 Today, when we see the logo of “Sony” or “Boeing”, we not only perceive the corporate image of Sony or Boeing but also think of the advanced electronics industry in Japan and the striking aircraft manufacturing industry in the United States . In the process of globalization, the importance of the brand is increasingly highlighted. The success of a brand not only enhances the visibility of a country, its image in the world, but also creates or saves a nation’s national industry. The establishment of the brand is not only a business activity of enterprises, but also permeates the government, universities and cultural institutions. Look at 2008 Obama new government brand visual image department