现代市场竞争的实践表明:无形的竞争重于有形的竞争,无形的力量胜于有形的力量,看不见的特质比看得见的更为重要。同样一种产品,有的会使顾客一见钟情,购买欲望油然而生;有的却使顾客兴趣顿失,连看都不想看。之所以出现这样的情形,关键在于前种产品存在有别于同类产品的某一物质,在顾客购买动机产生前 The practice of modern market competition shows that intangible competition is more important than tangible competition, invisible strength is better than tangible strength, and invisible qualities are more important than visible ones. The same kind of product, some will make customers love at first sight, and the desire for purchase arises spontaneously; while others make customers lose interest, they do not even want to see it. The reason why such a situation arises is that there is a substance in the former product that is different from the same product, before the customer purchase motive