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重要的新闻事件——象Diana王妃的不幸,金融市场的骚乱和审判保姆——造成了1997年Internet观众剧增。那些重要时事还说服了主流广告商,网络再也不能被忽视。去年在线广告商业有很多重要事件。从Intel公司去年8月份宣布一笔大约1.66亿美元的网络合作广告购买,到America Online的同CUC国际公司和1—800—鲜花公司这类直接市场商的数百万美元的交易,网络吸引了适时到来的金钱。目录站点受益于日益增加的网络观众——然后在他们搜寻的目光中,从广告中获利。IBM广告代理奥美的Jeff Minsky说:“过去人们总是质疑在线广告,怀疑它的发展前景,但是现在,如果你注意到广告商的数目和花费的金钱,会发现变化是相当显著的。”如果1997年的网络广告
Important news events, such as the misfortune of Princess Diana, financial market turmoil, and trial nanny, caused a dramatic increase in the Internet audience in 1997. Those important events also convinced mainstream advertisers that the Internet can no longer be ignored. Last year, online advertising business had many important events. From Intel’s August announcement of an online co-op purchase of approximately $166 million, to America Online’s multi-million dollar deal with direct marketers such as CUC International and the 1800—flower company, the network has attracted Timely arrival of money. Directory sites benefit from an increasing number of online viewers - and then profit from advertisements in the eyes of their search. IBM Advertising Agency Ogilvy & Mather Jeff Minsky said: “In the past people always questioned online advertising and doubted its development prospects, but now if you take note of the number of advertisers and the money spent, you will find the changes are quite significant.” Online Advertising in 1997