大部分员工和大部分的公司,都不喜欢改变。凡是组织,都害怕改变和未知。大部分人对暧昧不明和不确定的状况,都感到不安,一般人都喜欢固定、可以预知的常态,这种企业组织的心态对营销巨星就是一大挑战。营销高手的责任,就是要刺激整个企业做出改变, Most employees and most companies do not like to change. Every organization is afraid of change and unknown. Most people are uneasy about unclear and uncertain conditions. Most people like fixed and predictable normality. This kind of organizational mentality is a big challenge for marketing superstars. The responsibility of marketing masters is to stimulate the entire company to make changes.