新媒体环境下,一切公众话语都以娱乐的方式表现出来。“网红”的出现是新媒体时代中大众媒介娱乐化的产物,也是受众审美心理和口味日益娱乐化的表现之一。三十年前,学者尼尔波兹曼提出了人类将“娱乐至死”的警告,在全民娱乐化的“网红”时代,我们如何避免“娱乐至死”的命运?本文将进行探讨。 In the new media environment, all public discourse is presented in an entertaining way. “Red Net ” appeared in the new media era is the product of mass media entertainment, but also the audience aesthetic psychology and taste increasingly entertainment one of the performance. Thirty years ago, scholar Nil Bozeman put forward the warning that mankind will “entertain to death”. How can we avoid the “entertaining to the dead” fate in the age of entertaining “net redness”? This article will be explored.