如今的运动休闲服竞争相当激烈,要想在这个激烈的竞争中取得胜利,就一定要体现出目标消费者的文化与个性,更应该注重品牌的文化内涵以及长期的品牌资产的积累,只有这样,消费者才能真正地消费并喜爱我们的品牌,而不仅仅只是一件产品。国际体育运动的大品牌已经走过了漫长的资本积累过程,资本的雄厚程度往往是其他品牌无法比拟的,而这也是一个经营的过程。经营者杂志作为长期关注企业经营思维,揭示品牌成长智慧的大型商业杂志,对于这样的话题是从不放过的。综合各品牌的综合实力,我们从它们的总资产价值、品牌影响力等既定标准入手,特别推出了“世界十大最受欢迎的体育运动品牌”榜单,以飨众读者。 Today’s sportswear competition is fierce, in order to win in this fierce competition, we must reflect the target consumer’s culture and personality, but should pay attention to the brand’s cultural connotation and long-term accumulation of brand equity, the only way , Consumers can really consume and love our brand, not just a product. The international sports brand has gone through a long process of capital accumulation, the intensity of the capital is often unmatched by other brands, but this is also a business process. Business magazine as a long-term concern for business thinking, brand wisdom to reveal the growth of large-scale commercial magazine, for such topics are never let go. Taking into account the comprehensive strength of each brand, we started with the list of established standards of their total asset value and brand influence, and launched the “Top Ten Most Popular Sports Brands in the World” list to readers.