CI是“Corporate Identity”的英文缩写。意为“企业形象识别系统”。CI,顾名思义,是指以企业形象为中心来制定一整套的方针、政策、战略,从而迅速提升自身形象在公众心目中的地位,使企业经营者的形象、产品、科技开发的近期和远期目标得到社会各界广泛的认同。 在我国,CI设计在企业经营者的心目中还是比较模糊的。并没有引起人们广泛的重视。这可能与它没有形成一种社会风尚有关。 CI is the abbreviation of “Corporate Identity”. It means “corporate identity system.” CI, as its name suggests, refers to the establishment of a set of policies, policies, and strategies centered on the corporate image, so as to rapidly enhance the status of its image in the public’s mind, and to make the image, product, and technology development of the company’s managers both immediate and long-term. The goal has been widely recognized by all sectors of society. In our country, CI design is still relatively vague in the minds of business operators. Did not arouse people’s extensive attention. This may be related to its failure to form a social trend.