深处激烈竞争中的中国客车企业,未来在产业品牌延展的主动策略规划将愈发重要在中国客车50年论坛上,行业人士曾提出:“在国际上基本没有客车企业集团,中国客车能否出现一个以客车为主业的集团?”确实,世界客车品牌多数是汽车集团品牌的延伸。国内也是这样,但鲜见成功。 The Chinese bus companies in the midst of fierce competition in the future will be more and more important in the active strategic planning for the extension of industrial brands. At the 50-year China Bus Forum, industry professionals have stated that: “There is basically no passenger car enterprise group in the world and Chinese passenger cars can Is there a bus-based group?" Indeed, most of the world’s passenger car brands are an extension of the auto group’s brand. The same is true in China, but it is rarely successful.