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策划主要是指为了达到编辑思想和编辑意图,应用多种表达手段将编辑思想呈现在表面上,或者为了达到某种宣传目的而应用的一种表达手段。期刊策划主要是在整个期刊出版活动之前开展的策划活动,通过期刊策划能够达到自己办刊的目地,并根据策划活动效果反馈制订出期刊发展的具体运作计划。期刊策划的形式类型多样,主要包括总体策划、栏目策划、版面策划、营销策划等。文章对新闻专业期刊的总体策划、栏目策划进行分析。
Planning mainly refers to editing ideas and editors intent to use a variety of means of expression of the editorial thoughts on the surface, or in order to achieve some kind of propaganda purposes and application of a means of expression. Periodical planning is mainly carried out before the entire periodical publication activities planning activities, planning through journals to achieve their own purposes, and according to the effectiveness of planning activities to develop a specific operational plan for the development of the journal. Periodical planning forms of various types, including overall planning, part planning, layout planning, marketing planning. Article on the news professional journals overall planning, column planning analysis.