如何提高企业宣传报道的可读性,是从事企业宣传报道同行们长期讨论的一个重要话题。为此一些企业宣传部门也曾做了许多努力,也在实践中长期摸索。他们有的从版面形式上进行研究,有的从增加文章篇幅上入手,有的从人员业务素质上做起,也有的在娱乐文摘上下功夫,更在硬件的投入上配置了先进的编排设备加以美化,以吸引读者。这些努力也确实起到了一定的效果,但总感叹仍未达到理想的实效。我们认为,这些做法尽管有 How to improve the readability of corporate publicity reports is an important topic engaged in long-term discussions with colleagues in corporate publicity and reporting. To this end, some corporate publicity departments have also made a lot of efforts, but also in practice long-term exploration. Some of them from the form of research, some from the article to increase the length of articles, and some start from the professional quality of personnel, and some work hard in the entertainment digest, but also in the hardware configuration on the allocation of advanced editing equipment to be Landscaping to attract readers. These efforts have indeed played a certain effect, but the total sigh has not yet achieved the desired results. In our opinion, these practices are there despite