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几年前,在《新闻传播》季刊上,读到杨思迅同志的《理论新闻学述要》,文章以全新的视角对新闻学本源、新闻传播媒介运行的原则以及新闻传播者及其活动的基本规定性进行了深刻的理论追索,把我从旧的知识框架中引导出来,走进—个新的境地。如今,当我读完将《理论新闻学述要》润色修改后出版的《新闻学教程》时,仍然被它的具有创建性的特色所感染而激动不已。该书在创建性上至少有以下三点: 1.提出新的理论。比如大众传播学理论,从D·拉斯韦尔的传播结构与功能的研究到丹斯的传播螺旋模式的认定,从香农与W·韦弗的传播数学理论的总结,到G·格伯纳的传播整体模式的归纳,从F·海德的认知信息探索到A·埃德尔斯坦传播选择方法的讨论……无数的传播学专家都力图对事物的内在机制和相互联系作出直观而简洁的说明,以便形成完整的说明传播规律并使之能指导传播实践的模式化,以便形成可以
A few years ago, in Quarterly Journal Newsweek, Comrade Yang Sixun’s Academic Summary of the Journal was read. This essay takes a new perspective on the origin of journalism, the principles of running news media, and the basic principles of journalists and their activities Prescriptive conduct a profound theoretical recourse, I guide the old knowledge framework, into a new situation. Today, when I read The Journalism Tutorial, a journal that has been revised with the publication of Theoretical Journalism, I am still excited by its creative features. The book in the creative at least the following three points: 1. Proposed a new theory. For example, mass communication theory, from D · Laswell’s research on the structure and function of communication to Danns’s model of transmission spiral, from the summation of Shannon and W Weaver’s dissemination of mathematical theory to G · The general mode of communication is summarized from the exploration of F. Hyde’s cognitive information to the discussion of A. Edelstein’s method of communication choice. Numerous experts in communication strive to give an intuitive and succinct explanation of the intrinsic mechanisms and interrelationships of things , In order to form a complete description of the law of communication and to guide the mode of dissemination practice in order to form a