社会情绪是网络舆情中最具感染力的组成部分。从个体情绪、脆片化情绪、社会情绪的产生三个层面对网络空间社会情绪的形成机理进行解释。在此基础上,对比传统网络舆情的“应急式”干预方式,面对网络空间社会生态逐步成熟、民众的公民意识和参与意识逐步加强的新趋势,提出网络空间社会情绪的“整体治理式”干预方式。 Social emotions are the most contagious components of online public opinion. From the three aspects of individual emotion, fragile emotion and social emotion, the formation mechanism of social emotion in cyberspace is explained. On the basis of this, compared with the traditional “emergency” mode of intervention in public opinion on the Internet, in the face of the new trend of gradual maturity of the social ecology in the cyberspace and the populace’s awareness of citizenship and participation, the overall “social” Governance "way of intervention.