编者按2016年,是国家“十三五”规划的开局之年,也将是媒体格局时刻变化、融合发展进一步提速的一年。互联网与移动互联网的深度渗透影响并改变着人们的生活方式,媒体使用习惯进入多屏时代,观众对优质内容的需求日益旺盛。电视行业“IP、跨界、大数据”概念层出不穷,“TV+”、“台网联动”等模式进一步打破传统媒体的经营惯式。 Editor’s note of 2016 is the first year of the state’s “13th Five-Year Plan” and will also be a year in which the media landscape will change from moment to moment and the development of integration will be accelerated further. The deep infiltration of the Internet and the mobile Internet affect and change people’s lifestyles, media usage habits into the multi-screen era, the audience increasingly high demand for quality content. TV industry “IP, cross-border, big data ” concept after another, “TV + ”, “network linkage ” and other models to further break the traditional media business practices.