《格言》期刊作为青年市场中的文化产品,以特色栏目《格言新说》为代表,在文化诉求上体现了传统文化产业化的特征,其实质是以传统文化为包装,以实现经济利益最大化为目的的文化产业生存策略。这种产业化在青年文化发展中有一定的积极作用,但同时也显示了传统文化的无奈命运。 As a cultural product in the youth market, “Maxim” magazine, represented by the characteristic column “A New Theory of Maximism,” embodies the characteristics of traditional culture industrialization in its cultural appeal. Its essence is to wrap traditional culture for the realization of the greatest economic benefits Cultural industry survival strategy for the purpose of. This kind of industrialization has a certain positive role in the development of youth culture, but it also shows the helpless fate of traditional culture.