企业的国际市场营销定价赵翠珍随着我国对外开放的不断深入，越来越多的企业及产品打入国际市场。但在如何确定产品的订价上不少企业还缺少必要的知识和经验，并由此蒙受不必要的损失或失掉进入国际市场的机会。对此笔者谈点浅见。一、着眼对最终价格的控制在国际市场上，... International Marketing Pricing of Enterprises Zhao Cuizhen With the deepening of China’s opening up, more and more enterprises and products have entered the international market. But how to determine the pricing of products, many companies still lack the necessary knowledge and experience, and thus suffered unnecessary losses or lost access to international markets. I talk about this point humble opinion. First, focus on the final price control in the international market, ...