很多啤酒商都发现,要想打开比利时首都布鲁塞尔的啤酒市场非常难。于是就有人向畅销比利时国内的“哈罗”牌啤酒厂取经。哈罗啤酒厂位于比利时首都布鲁塞尔的东郊,无论是厂房建筑还是生产设备都没有很特别的地方。但该厂的销售总监林达是轰动欧洲的策划人员,由他策划的啤酒文化 Many brewers have found it difficult to open the Belgian beer market in Brussels. As a result, some people learned from the “Hello” brand breweries that sell well in Belgium. The Harrow Brewery is located in the eastern suburbs of the Belgian capital, Brussels, and there are no special places for building or production facilities. But Linda, the sales director of the plant, was a sensational European planner and the beer culture he planned.