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随着我国市场经济的快速发展,企业面临着各种各样的挑战,并且竞争也愈发激烈。为提高市场占有率,企业应该要从市场需求的角度出发,在营销时制定绿色营销策略,一来可以满足消费者在此方面的需求要求,二来企业顺应了消费者的要求,得到了他们的认同,市场份额就会提高,竞争力提高,有利于企业的发展。基于此,本文主要对企业实施绿色营销的必要性及其实现的途径进行了详细的阐述。
With the rapid development of the market economy in our country, enterprises are faced with a variety of challenges and the competition is getting fiercer. In order to increase the market share, enterprises should make green marketing strategies from the perspective of market demand and then meet the needs of consumers in this respect. Secondly, enterprises conform to the requirements of consumers and get them Identity, market share will increase, improve competitiveness, is conducive to the development of enterprises. Based on this, this article mainly elaborates the necessity of enterprises implementing green marketing and the ways of their realization.