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在电视频道竞争越来越激烈的环境中,湖南卫视上星十年来一直保持了强大的竞争实力,而且创新不断,影响力越来越大。是什么使湖南卫视始终保持着创新的活力?湖南卫视节目创新管理的成功之处在哪里? 一、科学完善的节目创新循环系统湖南卫视近几年的栏目、活动创新持续不断,与其科学完善的节目创新管理有着密不可分的关系。在湖南卫视,创新不再仅仅是栏目的单一行为,而是纳入到频道的节目、活动创新总体规划中。节
In the increasingly competitive environment of TV channels, Hunan Satellite TV has maintained its strong competitive strength in the past decade and has been continuously innovating and influential. What makes Hunan Satellite TV always maintain the vitality of innovation? Hunan Satellite TV innovative management innovation where? A scientific and perfect program innovation circulatory system Hunan Satellite TV column in recent years, activities continued innovation, and its scientific and perfect Program innovation management is inextricably linked. In Hunan Satellite TV, innovation is no longer just a single part of the column, but into the channel programs, activities, innovation and overall planning. Festival