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综观今日报界,周末版或星期刊以其独具的魅力和鲜明的特色赢得了广大读者的喜爱与欢迎。周末版如此受青睐,无疑得益于其内容及形式与读者的需求贴得很近,可以满足读者求知、求新、求乐的需求。周末版看上去就像一个百货商场,里面什么东西都有(当然绝大多数是健康有益的好东西)。但是,无论周末版的功能有多全,也无论周末版增扩到多少块版,其最基本的功能——新闻性,最重要的功能——指导性,是必不可少的,这是赢得读者青睐的立命之本。这两个功能发挥不好,办好周末版是不能想象的。下面,就如何增强周末版的这两个
Looking at the press today, the weekend edition or the weekly magazine has won the favor and welcome of readers with its unique charm and distinctive features. Weekend version is so popular, no doubt due to its content and form with the needs of readers close to meet the reader for knowledge, novelty, music needs. The weekend edition looks like a department store with everything inside (of course most health and good stuff). However, no matter how many features are available on the weekend edition, and no matter how many editions are added to the weekend edition, its most basic function - newsability, the most important function - guidance is essential, which is to win Readers of the fate of this favor. These two functions do not play well, weekend edition is unimaginable. Here’s how to enhance the weekend edition of both